layers

hierarchy

borders

positive/negative

gestalt principles: grouping modes

Sean Adams

Sean Adams is a graphic designer who is related to John Quincy Adams. His family had no idea he was interested in design and expected him to go to Harvard and pursue a career in politics, like all of the generations before him. He describes design as the lubrication of commerce, which is an interesting and totally understandable description. Adams stresses the importance of design education as well as the importance of understanding graphic design history. He recommends for students and designers to understand where they sit in the course of design history. He also talked a lot about networking, and how vital it is to talk with your teachers, make connections, ask for help, get involved, etc. He gave portfolio advice in the video as well. He emphasizes simplicity -"not overwrought or overdone" - when it comes to portfolios. He also says that the key to it all, alongside having a simplistic portfolio, is that people are going to hire someone they want to have lunch with. His video segment seemed very informational and I found it to be very informative.

Jessica Hische

Jessica Hische is a letterer/lettering artist, which I had no idea was even a thing until I watched this video. She started to get more recognized in the design world after she started her website dailydropcap.com, which is a website she created where she would create and post a single drop cap a day - just to make sure she was always creating and spending time with her craft. Hische hand draws her letter forms, scans them into illustrator and follows the sketch closely to create her final product. She owns Title Case with fellow typographic artisan Erik Marinovich in San Francisco. She is a lover of type and that is very apparent in her work. She emphasizes type knowledge and the importance and beauty of type when a designer gets it right. Overall, she seems like the coolest of the cool and since watching this video, I bought her book In Progress and have been dabbling more in creating my own alphabets and letterforms.

communicating with color

interaction of color